Many real estate agents mistakenly believe that they aren’t good candidates for niche marketing or they can’t afford to specialize. Truth is, there are many excellent reasons to claim your niche and many ways to do it. A niche built on geography is one common approach. (Just...Read More
Once you have a specialized focus, make sure your website attracts home buyers and sellers most interested in your services. This involves adding original and interesting content that answers the questions clients are most likely to ask. The result? Your visitors will quickly...Read More
When your website supports your niche marketing strategy, you’ll see a rapid shift in the quantity and quality of traffic. Why? For starters, search engines reward your efforts with better page rankings for the content your clients want. Once buyers and sellers arrive,...Read More
BlueStem Marketing is a small agency that delivers superior content marketing techniques to real estate firms and helps individual agents succeed as niche specialists.
We extend the reach of corporate real estate marketing teams and help agents stand out from competitors as the go-to expert in their market.