Search engine optimization (SEO) is a complex topic that demands multi-dimensional thinking. In addition to understanding the programming aspects of how websites and search engines work together, you also have to consider human interactions. How do people engage with websites? Which words do they use to search for content? What content are they most likely to share, driving traffic and rankings?
If you’re ready to tackle these and other questions, here are three excellent resources for learning how to improve your search engine results. Each offers free content and tools, in addition to paid/premium services.
Perhaps the most comprehensive online publisher of SEO news and developments, Search Engine Land also provides several excellent resources for beginners, including:
How-To Articles, Videos and Introductory Guides – A great place to start, with numerous tutorials and advice.
Thought Leaders – Ongoing insights on organic and paid search strategies are offered by a collection of columnists. Subscribe to the topics that interest you most.
Social Media - Learn more about how social media can be used to support your SEO efforts.
For a great summary of all the key components that enter into search engine rankings, check out their Periodic Table of SEO Ranking Factors (image below).
SEOmoz sells SEO software designed to find site errors, track traffic and increase rankings. They also provide several excellent free resources, including:
Beginners Guide to SEO – An easy-to-read, in-depth tutorial on how search engines work and how to make websites search engine friendly.
Beginner’s Checklist for Small Business SEO – After reading the beginners guide, this checklist helps small business owners make sure they’re covering the essential bases.
Internet Marketing Handbook – Almost 100 tools and learning resources are compiled in this best-of-the-web list.
From a content perspective, Copyblogger provides a great resource called How to Create Compelling Content that Ranks Well in Search Engines. The primary focus here is on copywriting skills — creating content that is highly readable and engaging, but also performs well. From an SEO perspective, it includes topics like keyword research, link building strategies, and other tips that improve your effectiveness with search engines.
There are many other excellent resources too. What are your favorites for learning more about SEO?