Bluestem Marketing is the brainchild of Julie Collins, a marketing and business communications professional who’s spent over 10 years producing content for the National Association of REALTORS® and individual real estate agents. Her background as a corporate marketing professional spans three decades and includes print, online and social media.
Over time, she’s observed that very few real estate agents take advantage of niche marketing and leverage the power of the Internet to promote their special expertise. Why? Several answers and misconceptions come to mind:
- “I worry that specialization will LIMIT my business.” (It won’t! In fact, claiming that you do everything can prevent you from gaining traction with anyone.)
- “I don’t know HOW to promote my niche.” (Don’t worry, you can learn!)
- “I don’t have TIME to improve my marketing efforts.” (If you’re satisfied with the current quantity and quality of your clients, enough said. But if not, name one thing that’s a better use of your time.)
If any of these points ring true, then please take a few moments to learn more about how you can find your real estate niche, promote it online, and capture more traffic and leads.