Blogging

Real Estate Marketing Success Stories: Meet Anthony West

Posted by on May 28, 2015 in Blogging, Keywords, Marketing, Real Estate, Social Media | 0 comments

Real Estate Marketing Success Stories: Meet Anthony West

23-year-old Kansas City agent brings modern approach to modern home sales Most agents agree that launching a real estate career isn’t easy, especially if you’re fresh out of college. While he wouldn’t call it easy, Kansas City native Anthony West is working hard and, more importantly, working smart to carve out his own space in the industry. As a business major specializing in entrepreneurial skills, West was drawn to real estate because it offers him a chance to build a business from the ground up, putting into practice all the different skills he learned in college—from sales...

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Great Words on Writing (and Editing)

Posted by on Nov 7, 2013 in Blogging, Writing Tips | 0 comments

Great Words on Writing (and Editing)

How good are your writing skills? Correction: How good are your editing skills? At its core, good writing is actually about good editing. It means having the patience and tenacity to keep working and revising your message until you’re comfortable showing your results to the rest of the world. If you need to write material for a blog post or other content marketing efforts, take heart if words don’t spring effortlessly from your keyboard. You’re in good company. Several of the world’s greatest writers will tell you the same thing: “I’m not a very good...

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Building the Best Real Estate Website: Lessons from Zillow, Trulia and Realtor.com

Posted by on Jul 25, 2013 in Blogging, Marketing, Mobile, Real Estate, Website Design | 2 comments

Building the Best Real Estate Website: Lessons from Zillow, Trulia and Realtor.com

It’s hard reaching the top, and sometimes it’s even harder to stay there. That’s true in just about any business, but it’s especially true for websites. Case in point: consider realtor.com, the once-number-one real estate site that has slipped behind competitors Zillow and Trulia. While the National Association of Realtors was preparing to decide whether to update its agreement with realtor.com’s operator Move, Inc., Todd Carpenter issued a set of recommendations providing unique and important insights. Carpenter used to be NAR’s director of digital engagement. He’s also...

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What do Home Buyers Want? New Research from NAR

Posted by on Mar 21, 2013 in Blogging, Real Estate, Research, Writing Tips | 0 comments

What do Home Buyers Want? New Research from NAR

Just in time for spring shopping, the National Association of Realtors® has issued its latest survey on home buyer preferences, providing new insights on buyers’ most-wanted home features. Drawn from over 2,000 consumers who purchased any type of residence between 2010 and 2012, the 2013 Profile of Buyers’ Home Feature Preferences illustrates buyers’ priorities and where they’re willing to compromise. Among all surveyed buyers, these features were considered most desirable, rising to the top of a list of 33 different home features: 1. Central air conditioning 2....

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Real Estate Marketing: 3 Easy Ways to Write About New Home Trends

Posted by on Mar 5, 2013 in Blogging, Real Estate, Research, Writing Tips | 1 comment

Real Estate Marketing: 3 Easy Ways to Write About New Home Trends

I just wrapped up an article for REBAC on new home trends (one of my favorite topics), which got me thinking about how easily real estate agents could do the same thing on their own blogs and help market their services to home buyers and sellers. You don’t have to be an expert on home trends to write about them. Instead, rely on the expertise of others and add your own commentary. Here are three different approaches you could take: 1. Summarize formal research. The NAHB, National Kitchen and Bath Association and others periodically survey consumers, designers, builders, etc. about new...

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Update on Online Home Buyers

Posted by on Feb 27, 2013 in Blogging, Real Estate, Research, SEO | 0 comments

Update on Online Home Buyers

I don’t think you have to convince anyone in the real estate industry that the Internet plays a huge role in their business. So when new research becomes available on online home search and shopping patterns, it’s worth taking a look. That includes a recent joint study from The National Association of Realtors and Google titled The Digital House Hunt: Consumer and Market Trends in Real Estate. Google reports that real estate-related searches on their site have grown 253 percent over the past four years alone. They also found that consumers used different online tools at various points in...

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