Real Estate

If I Were a Chinese Buyer of U.S. Real Estate…

Posted by on Aug 20, 2015 in Marketing, Real Estate, Research | 0 comments

If I Were a Chinese Buyer of U.S. Real Estate…

Here in the United States, three property portals (realtor.com, Zillow and Trulia) dominate search traffic and industry headlines. But a recent assignment for the National Association of REALTORS® (NAR) got me looking far beyond these U.S. sites to learn more about various property portals around the world. It’s fascinating to see how buyers in other countries search for homes in their local markets—and sometimes for properties in far-flung destinations. Some of the most interesting perspectives originate from China, a country flush with cash and currently dominating several overseas...

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Number Crunching: Does Real Estate Specialization Pay Off?

Posted by on Jul 30, 2015 in Marketing, Niche Strategies, Real Estate | 0 comments

Number Crunching: Does Real Estate Specialization Pay Off?

When asked about tightening the focus of their real estate business, most agents reply, “I don’t want to limit my opportunities!” The problem is, this answer is often based on opinion (or fear) more than facts. It also reflects a lack of understanding the power of niche marketing. Let me explain. Less Can Be More Consider this scenario: There are 800 agents competing for 550 homes sold each year, on average, in your broader market. Assuming you’re all “generalists” with comparable visibility, the odds of getting any one listing are 1 in 800. Sure, eventually you’ll land some...

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Real Estate Marketing Success Stories: Meet Anthony West

Posted by on May 28, 2015 in Blogging, Keywords, Marketing, Real Estate, Social Media | 0 comments

Real Estate Marketing Success Stories: Meet Anthony West

23-year-old Kansas City agent brings modern approach to modern home sales Most agents agree that launching a real estate career isn’t easy, especially if you’re fresh out of college. While he wouldn’t call it easy, Kansas City native Anthony West is working hard and, more importantly, working smart to carve out his own space in the industry. As a business major specializing in entrepreneurial skills, West was drawn to real estate because it offers him a chance to build a business from the ground up, putting into practice all the different skills he learned in college—from sales...

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The Ins and Outs of Picking a Real Estate Niche

Posted by on Mar 18, 2015 in Marketing, Niche Strategies, Real Estate | 0 comments

The Ins and Outs of Picking a Real Estate Niche

I’m a firm believer in the power of niche marketing. (Here’s why.) Most real estate professionals agree that specialization is an attractive strategy. Even so, do you find it difficult to pinpoint a niche that feels like a good fit? The problem is not a lack of possibilities. Rather, it’s deciding WHICH niche is most promising for your personal circumstances. Picking the right opportunity means studying your options from two distinctly different perspectives: Outward — Which market characteristics point to attractive niche opportunities? Inward — What are my own unique strengths...

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The Most Overlooked Opportunity for Free Real Estate Advertising

Posted by on Jan 27, 2015 in Marketing, Real Estate, Writing Tips | 0 comments

The Most Overlooked Opportunity for Free Real Estate Advertising

A listing agent’s job involves taking advantage of every chance to grab buyers’ attention, right? Are you overlooking your first and best opportunity for free real estate advertising? As Lynn Madison pointed out in a recent class at the Main Street Organization of REALTORS, you should treat the “Remarks” section in your MLS listings like your most important piece of advertising copy. After all, this is what gets picked up and appears at the top of every listing on realtor.com, Zillow, Trulia and other property sites. Don’t rush the process! You need to make sure you get it right the...

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Take Note: Handwritten Messages Are Better Than Ever

Posted by on Nov 19, 2014 in Marketing, Real Estate, Tech Tools, Writing Tips | 0 comments

Take Note: Handwritten Messages Are Better Than Ever

In today’s digital world, handwritten messages have become a lost art. However, instead of mourning the demise of personal notes, take advantage of this trend by using them to stand out with your real estate clients. When people feel bombarded by emails, texts and instant messages, what better way to make a positive impression than to send a lovely handwritten note they’ll find in their mailbox at the end of a busy day? While not practical for large mailings, this technique is perfect for expressing: Congratulations upon closing a new home purchase or sale. Thanks for the referral of a...

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