What do Home Buyers Want? New Research from NAR
Just in time for spring shopping, the National Association of Realtors® has issued its latest survey on home buyer preferences, providing new insights on buyers’ most-wanted home features. Drawn from over 2,000 consumers who purchased any type of residence between 2010 and 2012, the 2013 Profile of Buyers’ Home Feature Preferences illustrates buyers’ priorities and where they’re willing to compromise. Among all surveyed buyers, these features were considered most desirable, rising to the top of a list of 33 different home features: 1. Central air conditioning 2....
Read MoreReal Estate Marketing: 3 Easy Ways to Write About New Home Trends
I just wrapped up an article for REBAC on new home trends (one of my favorite topics), which got me thinking about how easily real estate agents could do the same thing on their own blogs and help market their services to home buyers and sellers. You don’t have to be an expert on home trends to write about them. Instead, rely on the expertise of others and add your own commentary. Here are three different approaches you could take: 1. Summarize formal research. The NAHB, National Kitchen and Bath Association and others periodically survey consumers, designers, builders, etc. about new...
Read MoreUpdate on Online Home Buyers
I don’t think you have to convince anyone in the real estate industry that the Internet plays a huge role in their business. So when new research becomes available on online home search and shopping patterns, it’s worth taking a look. That includes a recent joint study from The National Association of Realtors and Google titled The Digital House Hunt: Consumer and Market Trends in Real Estate. Google reports that real estate-related searches on their site have grown 253 percent over the past four years alone. They also found that consumers used different online tools at various points in...
Read MorePinterest and Real Estate: 6 Ways Agents Can Win Business
Pinterest became a social media darling so quickly that, at this time, many real estate agents only know it has something to do with pictures posted onto bulletin boards. How in the world, they ask, can this be used as a business-building tool? It’s a legitimate question. The answers may surprise you. If you’re already familiar with Facebook, the first thing you’ll notice about Pinterest is that conversations are virtually nonexistent, seemingly defying most people’s notion of social media. But Pinterest’s simple, streamlined interface hides many of the subtle...
Read MoreHomeSnap: Best New Mobile App for Real Estate Buyers (and window shoppers)
Real estate mobile apps may seem like old news. But there’s a new kid on the block that’s worth checking out, even if you aren’t actively shopping for homes. How many times has a home grabbed your attention and you’ve wondered, what’s it worth? Now, if you have an iPhone or an Android device, the answer is one photo away. That’s right, simply take a picture of the house and HomeSnap by Sawbuck will provide the address, pinpoint the property on a map, and give you an estimate of its value. If the house is currently on the market or recently sold,...
Read MoreLost for Words? Try a Visual Thesaurus
We humans are creatures of habit. Whether it’s eating the same cereal for breakfast or taking the same route to work, it’s easy to fall into ruts. This includes the words we tend to use when we talk or write. I’m as guilty as anyone. When I reread my first draft of an article, I often find words making repeat performances. Fortunately, this is one of the easiest things for any writer to fix. Either restructure the sentence or find a word replacement. (Or maybe a little of both.) Synonyms are a mouse-click away in most word processing programs. You’ll find more and...
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