Research

If I Were a Chinese Buyer of U.S. Real Estate…

Posted by on Aug 20, 2015 in Marketing, Real Estate, Research | 0 comments

If I Were a Chinese Buyer of U.S. Real Estate…

Here in the United States, three property portals (realtor.com, Zillow and Trulia) dominate search traffic and industry headlines. But a recent assignment for the National Association of REALTORS® (NAR) got me looking far beyond these U.S. sites to learn more about various property portals around the world. It’s fascinating to see how buyers in other countries search for homes in their local markets—and sometimes for properties in far-flung destinations. Some of the most interesting perspectives originate from China, a country flush with cash and currently dominating several overseas...

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What do Home Buyers Want? New Research from NAR

Posted by on Mar 21, 2013 in Blogging, Real Estate, Research, Writing Tips | 0 comments

What do Home Buyers Want? New Research from NAR

Just in time for spring shopping, the National Association of Realtors® has issued its latest survey on home buyer preferences, providing new insights on buyers’ most-wanted home features. Drawn from over 2,000 consumers who purchased any type of residence between 2010 and 2012, the 2013 Profile of Buyers’ Home Feature Preferences illustrates buyers’ priorities and where they’re willing to compromise. Among all surveyed buyers, these features were considered most desirable, rising to the top of a list of 33 different home features: 1. Central air conditioning 2....

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Real Estate Marketing: 3 Easy Ways to Write About New Home Trends

Posted by on Mar 5, 2013 in Blogging, Real Estate, Research, Writing Tips | 1 comment

Real Estate Marketing: 3 Easy Ways to Write About New Home Trends

I just wrapped up an article for REBAC on new home trends (one of my favorite topics), which got me thinking about how easily real estate agents could do the same thing on their own blogs and help market their services to home buyers and sellers. You don’t have to be an expert on home trends to write about them. Instead, rely on the expertise of others and add your own commentary. Here are three different approaches you could take: 1. Summarize formal research. The NAHB, National Kitchen and Bath Association and others periodically survey consumers, designers, builders, etc. about new...

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Update on Online Home Buyers

Posted by on Feb 27, 2013 in Blogging, Real Estate, Research, SEO | 0 comments

Update on Online Home Buyers

I don’t think you have to convince anyone in the real estate industry that the Internet plays a huge role in their business. So when new research becomes available on online home search and shopping patterns, it’s worth taking a look. That includes a recent joint study from The National Association of Realtors and Google titled The Digital House Hunt: Consumer and Market Trends in Real Estate. Google reports that real estate-related searches on their site have grown 253 percent over the past four years alone. They also found that consumers used different online tools at various points in...

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