SEO

Jumping on the Responsive Web Design Bandwagon

Posted by on Jun 11, 2013 in Mobile, SEO, Website Design, WordPress | 0 comments

Jumping on the Responsive Web Design Bandwagon

It may be too soon to declare the death of desktop computers. But as more and more people transition to smartphones and tablets, anyone with a website is forced to sit up and take notice. In fact, the scales are expected to tip this year, when more web content will be viewed on mobile devices than desktop units. What will happen if your site isn’t mobile-friendly? More than half of consumers (61 percent) say they’ll simply move on if they don’t see what they’re looking for right away. Can you risk losing that much potential traffic? Probably not, especially if a high percentage of...

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Update on Online Home Buyers

Posted by on Feb 27, 2013 in Blogging, Real Estate, Research, SEO | 0 comments

Update on Online Home Buyers

I don’t think you have to convince anyone in the real estate industry that the Internet plays a huge role in their business. So when new research becomes available on online home search and shopping patterns, it’s worth taking a look. That includes a recent joint study from The National Association of Realtors and Google titled The Digital House Hunt: Consumer and Market Trends in Real Estate. Google reports that real estate-related searches on their site have grown 253 percent over the past four years alone. They also found that consumers used different online tools at various points in...

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3 of the Best Sources for Learning More About SEO

Posted by on Oct 27, 2011 in Marketing, SEO, Website Design | 0 comments

3 of the Best Sources for Learning More About SEO

Search engine optimization (SEO) is a complex topic that demands multi-dimensional thinking. In addition to understanding the programming aspects of how websites and search engines work together, you also have to consider human interactions. How do people engage with websites? Which words do they use to search for content? What content are they most likely to share, driving traffic and rankings? If you’re ready to tackle these and other questions, here are three excellent resources for learning how to improve your search engine results. Each offers free content and tools, in addition to...

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3 Easy Steps that Improve Search Engine Results

Posted by on Oct 18, 2011 in SEO, Website Design, Writing Tips | 0 comments

3 Easy Steps that Improve Search Engine Results

If you’ve read other articles on search engine optimization (SEO), you know how quickly this topic can shift into techno-babble. Unless you’re familiar with html programming code, your eyes will easily roll backwards by the second paragraph. But even if programming isn’t your thing, there are still three very simple things you can do on all your web pages that will help improve search rankings: 1. Create Short and Accurate Page Titles Page titles tell users and search engines what kind of content appears on a page. Ideally, you want each page title to be unique and...

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3 More Tips for Better Text Links

Posted by on Sep 13, 2011 in SEO, Website Design, Writing Tips | 0 comments

3 More Tips for Better Text Links

Earlier I wrote about text links, and several ways to make them perform better on web pages. While text links can appear anywhere on a page and are essential to a site’s navigation structure, I’m referring here to one or several words within a sentence of body copy. Because sentences should flow naturally, try to add text links in the most logical places, where your readers might appreciate the convenience of being directed to another helpful page. Here are a few simple ways to keep visitors happy: 1. Strike a good balance. Be discriminating about how many links you add to body...

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Writing Tips: How to Create Better Text Links

Posted by on Aug 26, 2011 in SEO, Website Design, Writing Tips | 0 comments

Writing Tips: How to Create Better Text Links

Writing copy that is viewed online is quite different from writing printed materials. For one, you can’t point your mouse at a word in a brochure and click your way to another page. No, brochures and other print media, unlike electronic media, are static documents. But in school and at work, most of us only learned to write static documents. From your high school essays to professional reports, proposals, and email messages, I seriously doubt you got much experience using hyperlinked text. So it’s no wonder that online copy sometimes comes across awkward or clunky. My favorite...

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