Tech Tools

Take Note: Handwritten Messages Are Better Than Ever

Posted by on Nov 19, 2014 in Marketing, Real Estate, Tech Tools, Writing Tips | 0 comments

Take Note: Handwritten Messages Are Better Than Ever

In today’s digital world, handwritten messages have become a lost art. However, instead of mourning the demise of personal notes, take advantage of this trend by using them to stand out with your real estate clients. When people feel bombarded by emails, texts and instant messages, what better way to make a positive impression than to send a lovely handwritten note they’ll find in their mailbox at the end of a busy day? While not practical for large mailings, this technique is perfect for expressing: Congratulations upon closing a new home purchase or sale. Thanks for the referral of a...

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Doorsteps Swipe: Entertainment (then Education) for First-Time Home Buyers

Posted by on May 5, 2014 in Real Estate, Tech Tools | 0 comments

Doorsteps Swipe: Entertainment (then Education) for First-Time Home Buyers

Recently released, the Doorsteps Swipe app was designed with a very specific audience in mind: first-time home buyers who aren’t serious house-hunters…yet. For this group, it’s a fun little tool that makes it easy to get a handle on your home preferences by reacting to property photos—swipe right for thumbs up or left for thumbs down. The developers’ goal is to create an entertaining hook that attracts a broad group of consumers long before they’ve reached the transactional stage. Filter options are intentionally limited so users stay focused on their visual reactions....

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Tap Your Inner Genius with Mind Mapping

Posted by on Jan 24, 2013 in Blogging, Tech Tools, Writing Tips | 0 comments

Tap Your Inner Genius with Mind Mapping

I confess to being a sucker for new online tools. Most of them never become part of my daily routine. But when I stumble on one that seems genuinely helpful, I’m eager to tell others about it. Enter Exobrain: a free web-based mind mapping tool that makes it easy to visualize your thoughts and the relationships between them. When I start planning and organizing a new project, I’ve learned that things go better if I work on the big picture first—envision what the different pieces will be. Mapping it out often prompts more thoughts about other pieces to add—or...

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Cat Got Your Tongue? Try this Online Tool for Writers

Posted by on Jan 8, 2013 in Blogging, Tech Tools, Writing Tips | 2 comments

Cat Got Your Tongue? Try this Online Tool for Writers

Writing comes easier to some people than others, although everyone struggles now and then. If you hit a stumbling block, try one of the many online writing tools. For example, if the problem is using the same word too often, a visual thesaurus can help. But if you’re looking to add a little spice to your writing life, check out iDiom Corner, where you can search for idioms, phrases, proverbs, quotes and more. The right idiomatic phrase can bring a dull topic to life. Why say “I’m scheduled for the first flight in the morning” when “I’m catching the...

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HomeSnap: Best New Mobile App for Real Estate Buyers (and window shoppers)

Posted by on Apr 6, 2012 in Mobile, Real Estate, Tech Tools | 0 comments

HomeSnap: Best New Mobile App for Real Estate Buyers (and window shoppers)

Real estate mobile apps may seem like old news. But there’s a new kid on the block that’s worth checking out, even if you aren’t actively shopping for homes. How many times has a home grabbed your attention and you’ve wondered, what’s it worth? Now, if you have an iPhone or an Android device, the answer is one photo away. That’s right, simply take a picture of the house and HomeSnap by Sawbuck will provide the address, pinpoint the property on a map, and give you an estimate of its value. If the house is currently on the market or recently sold,...

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Lost for Words? Try a Visual Thesaurus

Posted by on Jan 31, 2012 in Real Estate, Tech Tools, Writing Tips | 0 comments

Lost for Words? Try a Visual Thesaurus

We humans are creatures of habit. Whether it’s eating the same cereal for breakfast or taking the same route to work, it’s easy to fall into ruts. This includes the words we tend to use when we talk or write. I’m as guilty as anyone. When I reread my first draft of an article, I often find words making repeat performances. Fortunately, this is one of the easiest things for any writer to fix. Either restructure the sentence or find a word replacement. (Or maybe a little of both.) Synonyms are a mouse-click away in most word processing programs. You’ll find more and...

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