Website Design

New Domains Offer New Options for Real Estate Websites

Posted by on May 21, 2014 in Announcements, Marketing, Real Estate, Website Design | 0 comments

New Domains Offer New Options for Real Estate Websites

Frustrated by the lack of .com addresses for your real estate website? Hundreds of new top-level domains are hitting the market, including .realtor (exclusive to members of the National Association of Realtors). This may be the perfect time to put on your creative thinking cap, conjure up the possibilities and launch your new site. Examples: – An Austin brokerage might chose Austin.properties, AustinReal.Estate or MyAustin.house – A brokerage might want a domain that uses its name before .agency – Individuals touting their personal skills might select  JohnSmith.solutions,...

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Building the Best Real Estate Website: Lessons from Zillow, Trulia and Realtor.com

Posted by on Jul 25, 2013 in Blogging, Marketing, Mobile, Real Estate, Website Design | 2 comments

Building the Best Real Estate Website: Lessons from Zillow, Trulia and Realtor.com

It’s hard reaching the top, and sometimes it’s even harder to stay there. That’s true in just about any business, but it’s especially true for websites. Case in point: consider realtor.com, the once-number-one real estate site that has slipped behind competitors Zillow and Trulia. While the National Association of Realtors was preparing to decide whether to update its agreement with realtor.com’s operator Move, Inc., Todd Carpenter issued a set of recommendations providing unique and important insights. Carpenter used to be NAR’s director of digital engagement. He’s also...

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Jumping on the Responsive Web Design Bandwagon

Posted by on Jun 11, 2013 in Mobile, SEO, Website Design, WordPress | 0 comments

Jumping on the Responsive Web Design Bandwagon

It may be too soon to declare the death of desktop computers. But as more and more people transition to smartphones and tablets, anyone with a website is forced to sit up and take notice. In fact, the scales are expected to tip this year, when more web content will be viewed on mobile devices than desktop units. What will happen if your site isn’t mobile-friendly? More than half of consumers (61 percent) say they’ll simply move on if they don’t see what they’re looking for right away. Can you risk losing that much potential traffic? Probably not, especially if a high percentage of...

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3 of the Best Sources for Learning More About SEO

Posted by on Oct 27, 2011 in Marketing, SEO, Website Design | 0 comments

3 of the Best Sources for Learning More About SEO

Search engine optimization (SEO) is a complex topic that demands multi-dimensional thinking. In addition to understanding the programming aspects of how websites and search engines work together, you also have to consider human interactions. How do people engage with websites? Which words do they use to search for content? What content are they most likely to share, driving traffic and rankings? If you’re ready to tackle these and other questions, here are three excellent resources for learning how to improve your search engine results. Each offers free content and tools, in addition to...

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3 Easy Steps that Improve Search Engine Results

Posted by on Oct 18, 2011 in SEO, Website Design, Writing Tips | 0 comments

3 Easy Steps that Improve Search Engine Results

If you’ve read other articles on search engine optimization (SEO), you know how quickly this topic can shift into techno-babble. Unless you’re familiar with html programming code, your eyes will easily roll backwards by the second paragraph. But even if programming isn’t your thing, there are still three very simple things you can do on all your web pages that will help improve search rankings: 1. Create Short and Accurate Page Titles Page titles tell users and search engines what kind of content appears on a page. Ideally, you want each page title to be unique and...

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Best Practices for Real Estate Websites

Posted by on Sep 21, 2011 in Marketing, Real Estate, Website Design | 2 comments

Best Practices for Real Estate Websites

Real estate websites have come a long way. I admire agents who keep raising the bar, applying the best new thinking on how to design and construct their sites for today’s online consumers. I’d like to share some examples, starting with Circadian Realty Group and Long and Foster REALTORS in Fairfax, Virginia. There’s a lot of good stuff happening on this site, but here are five things that popped out at me right away: 1. Consistent branding. Circadian created a unique and memorable logo, as well as other branding elements, that are consistently used throughout the...

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