Writing Tips

The Most Overlooked Opportunity for Free Real Estate Advertising

Posted by on Jan 27, 2015 in Marketing, Real Estate, Writing Tips | 0 comments

The Most Overlooked Opportunity for Free Real Estate Advertising

A listing agent’s job involves taking advantage of every chance to grab buyers’ attention, right? Are you overlooking your first and best opportunity for free real estate advertising? As Lynn Madison pointed out in a recent class at the Main Street Organization of REALTORS, you should treat the “Remarks” section in your MLS listings like your most important piece of advertising copy. After all, this is what gets picked up and appears at the top of every listing on realtor.com, Zillow, Trulia and other property sites. Don’t rush the process! You need to make sure you get it right the...

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Take Note: Handwritten Messages Are Better Than Ever

Posted by on Nov 19, 2014 in Marketing, Real Estate, Tech Tools, Writing Tips | 0 comments

Take Note: Handwritten Messages Are Better Than Ever

In today’s digital world, handwritten messages have become a lost art. However, instead of mourning the demise of personal notes, take advantage of this trend by using them to stand out with your real estate clients. When people feel bombarded by emails, texts and instant messages, what better way to make a positive impression than to send a lovely handwritten note they’ll find in their mailbox at the end of a busy day? While not practical for large mailings, this technique is perfect for expressing: Congratulations upon closing a new home purchase or sale. Thanks for the referral of a...

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Great Words on Writing (and Editing)

Posted by on Nov 7, 2013 in Blogging, Writing Tips | 0 comments

Great Words on Writing (and Editing)

How good are your writing skills? Correction: How good are your editing skills? At its core, good writing is actually about good editing. It means having the patience and tenacity to keep working and revising your message until you’re comfortable showing your results to the rest of the world. If you need to write material for a blog post or other content marketing efforts, take heart if words don’t spring effortlessly from your keyboard. You’re in good company. Several of the world’s greatest writers will tell you the same thing: “I’m not a very good...

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How to Create a Professional Real Estate Buyer’s Kit

Posted by on Aug 22, 2013 in Marketing, Real Estate, Writing Tips | 0 comments

How to Create a Professional Real Estate Buyer’s Kit

If you’re a real estate agent working with home buyers, one essential tool is a collection of materials that helps explain what to expect at each stage of the transaction. By compiling an inventory of consumer hand-outs, including summaries and check lists, an agent can pick and choose which topics are best suited for each client. First-time home buyers, for example, would get material that explains things like qualifying for a mortgage, or your role as their buyer’s representative. Investors, on the other hand, may benefit from an overview of different ways to purchase distressed...

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What do Home Buyers Want? New Research from NAR

Posted by on Mar 21, 2013 in Blogging, Real Estate, Research, Writing Tips | 0 comments

What do Home Buyers Want? New Research from NAR

Just in time for spring shopping, the National Association of Realtors® has issued its latest survey on home buyer preferences, providing new insights on buyers’ most-wanted home features. Drawn from over 2,000 consumers who purchased any type of residence between 2010 and 2012, the 2013 Profile of Buyers’ Home Feature Preferences illustrates buyers’ priorities and where they’re willing to compromise. Among all surveyed buyers, these features were considered most desirable, rising to the top of a list of 33 different home features: 1. Central air conditioning 2....

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Real Estate Marketing: 3 Easy Ways to Write About New Home Trends

Posted by on Mar 5, 2013 in Blogging, Real Estate, Research, Writing Tips | 1 comment

Real Estate Marketing: 3 Easy Ways to Write About New Home Trends

I just wrapped up an article for REBAC on new home trends (one of my favorite topics), which got me thinking about how easily real estate agents could do the same thing on their own blogs and help market their services to home buyers and sellers. You don’t have to be an expert on home trends to write about them. Instead, rely on the expertise of others and add your own commentary. Here are three different approaches you could take: 1. Summarize formal research. The NAHB, National Kitchen and Bath Association and others periodically survey consumers, designers, builders, etc. about new...

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